RivalMoves
Opening June 30th
Competitive intel for local businesses

Ever wonder how your competitors always seem one step ahead?

We track what your competitors change — their prices, ads, and reviews — then tell you what it means and what you need to do next.

Tell us your business — we'll build for yours first.

The shops around you are changing. You just can't see it.

Prices, ads, reviews — your competitors update them constantly, and your customers notice every time. You're too busy running the place to track it all.

That's the gap.

How RivalMoves works

1

Add your competitors

Add the shops near you — up to 5 per location. Just drop their name and link.

2

We track what they do

We watch them for changes — starting with Google reviews and ratings, plus website prices and social promos. Meta ads and Instagram roll out next.

3

We tell you what it means

Our AI doesn't just flag a change — it explains why it matters for your business. No spreadsheets, no guessing.

4

You know what to do next

Get clear moves for the week, with copy-paste drafts for review replies, captions, and posts. Ready to use.

Here's what lands in your inbox.

9:41
L
Lumi Med Spa
What changed

Lumi Med Spa changed the Botox price on their booking page Tuesday — but posted nothing about it anywhere.

What it means

A quiet price change with no announcement often reads as a test, not a real strategy. If they were confident in it, they'd be promoting it. Treat it as a signal to watch, not a fire to put out.

What to do

Resist the urge to match it — discount races usually cost both sides more than they win. A steadier move is to reinforce why your pricing reflects quality. Here's a short post that does that without mentioning them:

Draft

Your results are worth doing right. Every treatment here is done by licensed pros with premium products — because great skin is never the place to cut corners. Book with us and feel the difference.

B
Bright Smile Dental
What changed

Bright Smile Dental just started running Meta ads for teeth whitening — their first paid ads in months.

What it means

When a competitor suddenly pays for reach on one service, it's usually the offer they most want to grow. Knowing what they promise — and what they leave out — tells you where the gap is.

What to do

You don't need to outspend them. Highlight your whitening offer where your customers already are — your reviews, your booking page, a quick post. Here's one you can use:

Draft

Brighter smile, in one visit. Our professional whitening is done by your dentist — safe, even, and built to last, with no guesswork. Ask us about it at your next cleaning.

G
Glow Hair Studio
What changed

Glow Hair Studio pulled in 9 new reviews this week — and almost every one names the same stylist, “Mia.”

What it means

That's not random. When reviews cluster around one name, it usually means a staff review push — they're funneling happy clients to one person to build a star. It works: those reviews rank them higher when someone searches your area.

What to do

You can play the same game, better. Pick your two strongest staff and ask their regulars for a review by name this week. Named reviews build trust faster than generic ones. Here's a message to send:

Draft

Hi! It was so good seeing you — hope you're loving the new look. If you have a sec, would you mind leaving us a quick review and mentioning who styled you? It genuinely helps us out. Thank you! 💛

B
Bean & Co.
What changed

Bean & Co. has posted their fall drinks 5 times in 8 days — way above their usual one-a-week.

What it means

A sudden posting spike like this is usually a seasonal push to own the “fall” search before anyone else. The window is short — once the season's buzz peaks, the boost fades. Right now they have it mostly to themselves.

What to do

Don't out-post them — just claim your own angle. Post one strong seasonal item with a limited-time hook this week, so you're in the conversation while it's hot. Here's a caption ready to go:

Draft

🍁 Fall, in a cup. Our maple-spice latte is back for a few weeks only — warm, cozy, and made to order. Swing by before it's gone for the season.

Why we built RivalMoves

Mason Choi, Founder of RivalMoves
Mason Choi
Founder, RivalMoves

I've spent years in marketing, helping local businesses get noticed. Most owners don't have time to learn marketing themselves, so they hand it to an agency — and that's where it gets frustrating. When I talked with the people who came to me, the same thing came up again and again: they didn't trust their old agencies. They were paying every month with no real idea what they were getting.

It made me think there had to be a better way. What if, instead of depending on someone else, owners could build their own instinct for marketing — see what's happening around them, understand what it means, and know what to do next?

That's a kind of confidence no agency can sell you.

So we put together a small team to build exactly that. Small on purpose — it lets us move fast, talk to the people actually using RivalMoves, and turn their feedback into the product in days, not quarters.

Quick questions

We're opening June 30th. Join the waitlist and you'll be first in line when we launch, with early-access perks you won't get later. You'll also get updates as we build, so you can watch it come together.

Local businesses of all kinds — med spas, salons, nail studios, spas, dental clinics, fitness studios, and more. If you've got competitors nearby and customers who compare, RivalMoves works for you.

We'll email you as we make progress, and reach out the moment we open on June 30th. Once you're in, you'll get a direct line to our team — tell us what's working, what's missing, and we'll act on it fast. That's the upside of building with a small team.

Stay one step ahead — starting June 30th.

Join as a founding member and lock in 50% off, for life. The price goes up after launch — but yours never will. You'll also get first access on day one, and a direct line to the team building it.

Free your first month. No spam — just updates as we build.

Founding member
$29$14.50 /mo50% OFF
locked in for life
The deal
First month free
50% off — forever
Price locked, never rises
What you get
All 5 sources monitored
Weekly insight reports
Copy-paste action drafts
Change alerts as they happen
Track up to 5 competitors
Direct line to our team
Opens June 30th